Essential Goodness mixes: Introducing your family’s new favorite treat

“Mixes? I bake from scratch; I never use a mix.”

Well, never say never: our new Essential Goodness mixes offer you five great reasons to simplify your baking life (even if only occasionally) with a quick and easy mix.

And you newer bakers out there — wouldn’t it be great to guarantee yourself a successful outcome when you absolutely have to produce something out-of-this-world good for the breakfast meeting tomorrow morning?

Essential Goodness mixes are in supermarkets nationwide right now; or you can purchase them online. Here are five key reasons you should try one (or two, or six) as soon as possible:

Essential Goodness mixes via @kingarthurflour

Cinnamon Sugar Puff Muffin Mix

1. Essential Goodness mixes taste great

Moist, flavor-packed cinnamon muffins. Tangy lemon bars. Streusel-filled sour cream coffeecake. And let’s not forget the brown-sugary chocolate chip cookies.

We know that you judge recipes, first and foremost, by their outcome: the flavor of the muffin, texture of the pancake, and happiness of your family as everyone enjoys your homemade treats.

Check. Check. Check!

Essential Goodness mixes via @kingarthurflour

Lemon Bar Mix

2. Essential Goodness mixes are quick and easy

You know those times when you want to bring something fresh to the potluck, and don’t want to resort to Entenmann’s or Dunkin’, but can’t figure out how to shoehorn homemade into your schedule?

Pick up a mix.

Hey, these mixes don’t make themselves; you still have to stir them together and stick ’em in the oven. But you won’t be wondering if your baking powder is fresh, checking your sugar supply, or hoping you have the right spices; we’ve done all of that for you.

Essential Goodness mixes via @kingarthurflour

Vanilla Bean Cheesecake Bar Mix

3. Essential Goodness mixes are made with just the good stuff

Goodness is the essential ingredient. That means their side panel doesn’t read like a citation from your chemistry textbook. Take our Vanilla Bean Cheesecake Bar mix, for instance, made from cane sugar, organic natural cream flavor, natural vanilla flavor, organic lemon powder, ground vanilla beans, graham cracker crumbs, and Vietnamese cinnamon.

Nothing scary there, right? Add cream cheese, butter, and eggs, and in less than an hour you’ll be pulling a pan of delicious bars out of the oven — sans any artificial ingredients.

Essential Goodness mixes via @kingarthurflour

Cloud 9 Pancake Mix

4. Essential Goodness mixes are based on your favorite recipes

Our Essential Goodness mixes yield baked treats equal to any you’d turn out using your favorite recipe. How is that possible?

The mixes were created by our veteran recipe developers in our own test kitchen. The same folks who helped write the book on baking (our James Beard Awards Cookbook of the Year, The Baker’s Companion) developed these mixes.

We used all of our experience and talent to replicate as closely as possible our favorite lemon bars, chocolate chip cookies, muffins, pancakes, and more — in the form of a quick and easy mix.

Essential Goodness mixes via @kingarthurflour

Sour Cream Coffeecake Mix

5. Essential Goodness mixes help feed the hungry nationwide

You’re not just doing yourself a favor when you buy one of our Essential Goodness mixes: for each mix purchased, King Arthur Flour donates the cost for Feeding America to provide a meal through its network of local food banks.

We’re committed to donating at least 1 million meals in the first year of the program — and that’s just the beginning. Our commitment knows no limit and no end date. Want to give us a hand as we help others? Buy an Essential Goodness mix. Use our store locator to find them in a store near you.

Essential Goodness mixes via @kingarthurflour

We offer six different Essential Goodness mixes, including Lemon Bars, Cinnamon Sugar Puff Muffins, Cloud 9 Pancakes, Sour Cream Coffeecake, Everyone’s Favorite Chocolate Chip Cookies, and Vanilla Bean Cheesecake Bars.

We look forward to hearing what you think of our new Essential Goodness mixes. Give them a try and drop back here to leave your comments.

PJ Hamel
About

PJ Hamel grew up in New England, graduated from Brown University, and was a Maine journalist before joining King Arthur Flour in 1990. PJ bakes and writes from her home on Cape Cod, where she enjoys beach-walking, her husband, two dogs, and really good food!

comments

  1. Margy

    Going to look for them in our local store this weekend. If they’re as good as your other mixes, they’ll be great! I don’t even make yellow cake from scratch anymore, since your golden yellow cake mix is so good and gives consistent results. It’s the go-to cake for our family occasions. And I like that the ingredients in your mixes are the same as what I would put in a scratch cake (no weird chemicals).

    Reply
    1. The Baker's Hotline

      Music to our ears, Margy! We’re so happy we can make cake baking a little easier and a little more delicious. We think you’ll like these new mixes just as much! Mollie@KAF

  2. Robyne

    I was so excited for these to come to my area,and they did! So far I have had the Lemon Squares and the Cinnamon muffins. The Squares were excellent! Couldn’t do better myself and I have made them countless times. I just baked the muffins,so haven’t eaten one yet,but you can bet they will be gone by end of day. Thank You, KAF for yet another great baking item. Can’t wait to try the others.

    Reply
    1. The Baker's Hotline

      For every mix purchased, we donate the cost of a meal to Feeding America, which is 11 cents through this organization. There is no limit or end date to the campaign, and we are committed to donating a minimum of one million meals in the first year of sales. We hope you consider giving some (or all!) of our Essential Goodness mixes a try. Happy baking! Kye@KAF

  3. Velma Edwin

    I would love to purchase your products, but your shipping fees add too much to your products which seem fully priced. Haven’t found a grocery store that stocks more than limited choices of flour. My zip code is 75061
    I enjoy your recipes–thanks for sharing them!

    Reply
    1. The Baker's Hotline

      Thanks for taking the time to share your thoughts about our products as well as our shipping fees. We currently calculate shipping based on cost of merchandise in an order rather than by its weight. As we’re primarily a flour and baking goods company, many of the orders we fulfill are quite heavy. Adopting a freight model that calculates shipping fees based on the cost of merchandise protects our customers from facing an overall greater burden of transportation costs. In fact, we end up subsidizing much of the cost of shipping customers would otherwise be responsible for. You can be sure that we will continue to monitor related costs and best practices in order to meet the needs of our community.




      That being said, we certainly understand that it can be more convenient to pick up a mix at a store near you. You can enter your zip code and select the Essential Goodness mixes you’re looking for in our store locator. Thank you for supporting King Arthur Flour! Kye@KAF

    1. The Baker's Hotline

      Thanks for your question, Elaine. We don’t have any Essential Goodness mixes that are certified gluten-free at this time, but we appreciate your request. We understand that gluten-free bakers might also be interested in baking with these clean, delicious, and philanthropic mixes. We’ll be sure to pass your feedback forward to the appropriate team to consider in future discussions about the Essential Goodness line. Kye@KAF

  4. Anita Funsch

    The gluten Free mixes are great. I had a student who could not eat wheat. I got started using these mixes and you can not tell the difference. My students, teenagers, loved them.

    Reply

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