Our new print advertising campaign this fall focuses on the value of King Arthur Flour.

Here at King Arthur Flour, we believe “value” still refers to the worth of something, not how cheap it is. And we believe our customers agree. So while our flour may cost a little bit more than some of the other brands you see on supermarket shelves, we know it’s a good value, because you get what you pay for: the consistent performance of King Arthur Flour yields exceptional results whenever you invest your time and ingredients in baking.

What’s more, we back our superior flour with a host of resources developed from our more than two centuries of baking experience, from free recipes to expert advice, to help make your baking the best it can be.

Now we want to hear what you think. Tell the world why YOU choose King Arthur Flour. Please post your comment below – and thanks for participating in the conversation.

Earlier this week, King Arthur Flour was named one of the Top Small Workplaces in North America by the Wall Street Journal and Winning Workplaces. This is a real honor for our company, a wonderful indication that we’re on the right track with the open and supportive corporate culture we strive to foster here.

As an employee-owner, I have the pleasure of coming to work in a place where I feel respected, where my contribution is valued, and where I see caring demonstrated every day in interactions with customers and employees alike. So you know what? Honored as we all feel, I’m not really surprised to find out that King Arthur Flour ranks so highly. (more…)