Blog & Bake: food, photos, and friendship at King Arthur Flour

What’s this? A food photography class? Brick Oven Baking 101?

How to use an EXTRA-long baker’s peel?

All of the above, plus much, much more. The first 2-day Blog & Bake conference here at King Arthur Flour in Norwich, Vermont, which wrapped up yesterday, included 11 food bloggers from around the country.

Writers/photographers all, they baked, talked, took classes, shot pictures, made what we hope are lasting connections and, of course, collected some great experiences to share on their blogs.

It’s all about the food – of course! Day one began with breakfast, then a 3-hour bread class, followed by lunch…

…and the opportunity to share experiences.

Some tales were serious, such as that of a hostile manager who asked this blogger and her family to leave his restaurant when she requested permission to photograph her meal…

…and some were much more lighthearted.

After lunch, King Arthur test baker and Baking Sheet editor Susan Reid offered a comprehensive class on flour, including baking the same muffin recipe with 8 different flours. The results were quite interesting.

Bloggers then started the overnight dough for brick oven pizza.

The day concluded with a demonstration by Sara Moulton, long-time chef of the executive dining room at Gourmet magazine, and a chef-host of television shows on both PBS and the Food Network.

The bloggers watched with rapt attention as Sara prepared an imaginative dinner menu featuring flavors of the season…

…prepared with local ingredients.

The group then traveled to beautiful downtown Norwich for dinner at the Norwich Inn…

…featuring the menu Sara had demonstrated, prepared by the Inn’s chefs.

Wine and candlelight…

King Arthur Flour ciabatta rolls…

A salad featuring local arugula and a warm goat cheese mini soufflé…

The entrée: chicken breast stuffed with spinach and chicken forcemeat, bound with heavy cream, with wild mushroom sauce.

And sides: a spicy dish of fresh garden peas and onions, and herbed spaetzle.

Ah, dessert… Fresh buttermilk cake doughnuts, shaken in spicy ginger-sugar, and accompanied by brandied hot chocolate.

Speaking of doughnuts – next day, the bloggers went out of the frying pan…

…into the fire – the wood-fired brick oven at King Arthur’s Baking Education Center.

The flaming logs, burning down to embers preparatory to baking pizzas on the hearth, proved quite enticing to those with a camera.

“How did it come out?”

Instructor Michelle Kupiec gave some last-minute advice, before the group tops their crusts and tries their collective hand at wood-fired baking…

…from making and topping their own crust…

…to loading it into and out of the wood-fired oven…

…to tweeting the results!

After lunch, everyone made delicious savory tomato pie and sweet strawberry-rhubarb tarts, with the first strawberries of the season from the farm stand next door.

Pies safely out of the oven, most of the group ended their time at King Arthur with a tour, including the test kitchen. As happened throughout the 2 days, there was much kibitzing.

King Arthur blogger MaryJane Robbins talked about using gel paste food colors mixed with vodka to paint her stunning cookie creations.

As the group prepared to depart, event organizer Allison Furbish thanked everyone for coming – and the attendees assured Allison they’d had a blast.

Even the sometimes fickle Vermont weather cooperated beautifully!

Interested in more on Blog & Bake? Check out the blogs of those in attendance:

Maryellen Apelquist
Weathersfield, VT
Love & Scraps
Recipes, Rantings and Ravings from a Vermont Kitchen

Kelsey Banfield
Fairfield, CT
The Naptime Chef
Fitting great food into family life

Casey Barber
Clifton, NJ
Good. Food. Stories.
A chronicle of delicious conversations

Amber Bracegirdle
Scotch Plains, NJ
Bluebonnets & Brownies
Tex-Mex and Southern comfort food

Fiona Coxe
Boston, MA
A Boston Food Diary

Donna Currie
Longmont, CO

Glenda Embree
Seward, NE
Living abundantly on a frugal budget.

Corin Hirsch
Burlington, VT
Seven Days
Vermont’s Independent Voice

Jean Kerr
Kittery Point, ME
Northeast Flavor
for all things delicious!

Jennifer Leal
Westerly, RI
Savoring the Thyme

Aimee Seavey
Boston, MA
The Apron Archives
vintage traditions in today’s homes and kitchens

PJ Hamel

PJ Hamel grew up in New England, graduated from Brown University, and was a Maine journalist before joining King Arthur Flour in 1990. PJ bakes and writes from her home on Cape Cod, where she enjoys beach-walking, her husband, two dogs, and really good food!


  1. "Burnt My Fingers"

    I’m a man, I blog, and I bake! I’m also an easy drive from you in Saratoga Springs, NY so I’d love an invite to a future blogger event.

    Check out my take on cooking and eating at . Not much bread and baking yet… I’m trying to get the man-cave recipes out of the way…. but it’s on the way.
    “Man-cave recipes”… Love it! The best person to get in contact about it is Allison Furbish (, since she’s our Web/Media (and blog!) Relations gal. She’d be happy to chat with you about a future Blog and Bake! ~Jessica

  2. JenSchall

    Wow… What a great experience, and a lucky group of bloggers!

    It sounds like everyone had a fantastic time! I’d love to know more about the Blog and Bake events in the future, especially because I blog about bread baking pretty frequently!

  3. AlizaEss

    I’m in Baltimore and luckily was able to attend a King Arthur workshop hosted by Johns Hopkins in May! It was an open to the public event with delicious free brownies and cookies, a fabulous raffle, and a demo for how to make a false-braid pastry. For the people who wish they could have attended this blogger event I recommend trying to find out how to get that kind of workshop, it was a very fun foodmaking event! I’ve got some photos posted here:

  4. Lillian@sweetsbysillianah

    This looks like a blast! And Sara Moulton…wow! I wouldn’t mind driving up to VT (from Long Island, NY) for this next year if you guys decide to host another Blog & Bake!

  5. morganautumnmoore

    I would love, love, love to come to something like this. While I don’t only blog about food, I do often share recipes & what I’m making. I would be over the moon to come out from LA. Please let me know if you ever do this again, I would be on the first flight out! xoxo

  6. morganautumnmoore

    While I am not solely a ‘food blogger’ I do frequently blog about food & recipes I’m cooking up.

    I would come to VT in a HEARTBEAT for your “Blog & Bake” Please, please, please let me know next time you do it- I would love to come (if you’d have me, of course : )


  7. thelittlekitchen

    What a great event! I saw a little about it on twitter and loved following my fave food bloggers having fun. 🙂 I <3 KAF and am so happy I can find AP flour at Sam's, now if they can start carrying your bread flour, I would be so happy!

  8. Bakery Hermosa Beach

    Have you ever considered throwing a cupcake party? Cake is so last year, Cupcakes are where it’s at! There are entire cookbooks devoted to the art of Cupcakes. Ever had a Tiramisu cupcake? Ever gotten a group together to see who can create the funkiest cupcake? Bakery Hermosa Beach is fun and where it’s at!

  9. Foodiewife831

    Oh, my goodness! What a lucky bunch of food bloggers! I live in California, and it has been one of my biggest dreams to come to KAF myself. I’m a food blogger and I have posted several of your recipes. Because of KAF, I no longer use bleached flour. I’m a convert! My pantry is a tribute to the wonderful selection of products you sell. You could say that I’m a HUGE fan! I’m going to put it out there, that I would LOVE to have a chance to attend something like this. I’d fly out there so fast, my credit card wouldn’t know what hit it! My blog is “A Feast for the Eye” (

    Glad that you are enjoying our products. Your blog and photography are marvelous! Happy Baking, Frank @ KAF.

  10. "Mom Spotted"

    How fun is this! I just had a reader send me your link about this and asked me to check this out! Your classes sound amazing but unfortunately most are sold out. I’d love to be included in any future events 🙂 I’m just down 91 🙂

    Hi Jennifer, and welcome. We are so glad you found us. Be sure to sign up with our customer service department so that you can receive our weekly emails and keep up to date on our specials and promotions. You can keep informed of our class calendar on the education page of our website. We look forward to having you with us! ~Amy


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