Introducing the New King Arthur Flour Bake Truck: Rolling to a festival near you

King Arthur Flour is excited to introduce (drum roll, please) our brand new Bake Truck!

Pretty snazzy, right? You can’t miss this truck. With its 22′ spatula on top and rolling pin bumper, it makes quite an impression. As you can imagine, we’ve received many waves and honks on the highway.

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The truck is outfitted with two convection ovens, a refrigerator and a freezer–and is surprisingly spacious.

If you’re an avid King Arthur Flour fan, you’ve probably heard of our Bake for Good initiative. King Arthur Flour is on a mission to inspire people to do good through baked goods.

Our Bake Truck will travel to fairs, festivals, and other fun events to spread the joy of baking. Our hope is that by sharing delicious treats, others will be encouraged to do the same. It’s so easy to put a smile on someone’s face, when you hand them a homemade baked good.

We’re connecting with a local food-related charity in each city that we travel to. We’ll both raise awareness, and collect donations for the organization.

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The Bake Truck’s first outing was the Waterbury Arts Festival in Waterbury, VT. It was a beautiful Vermont day to enjoy music, entertainment and good food.

We served Chocolate Chip Oatmeal Cookies – loaded with chocolate chips and the whole-grain power of oats. The alluring smell wafted from the truck, drawing people in for a warm cookie.

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Who can say no to a warm, ooey-gooey chocolate chip cookie? Not many, in our experience. Visitors of all ages walked away smiling, and sighing “mmm yum.”

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Check to see if the Bake Truck is coming to an event near you. We hope to see you soon – we’ll have a warm treat waiting.

In the meantime, who will you bake for? We love to bake for family, friends and our customers.

*Thanks to Julia Reed, who took these photos. If you’re in a photo and would like a copy e-mailed to you, please contact Julia: julia.reed@kingarthurflour.com.

Natasha Wood
About

Natasha Wood grew up in Vermont, just down the road from King Arthur Flour. In fact, she started working at our Baker's Store while still in high school. After graduating from Lasell College in 2012, Natasha joined the King Arthur marketing team, where she coordinates baking ...

comments

  1. Judy gross

    Would love to have the awesome truck at the Union Fair, union ,Maine Aug. 18 -26, 2018, when King Arthur sponsors our Blueberry baking contests!

    Reply
  2. Patricia Snyder

    Would you consider driving your “delicious” truck to a small town in Illinois ~ named after our `16th President, Abraham Lincoln, to be a part of the Harvest of Talents for World Hunger, an annual event that raises funds to alleviate world hunger. The Harvest calls on its participants to use their God given talents to create items to be sold on the 4th Saturday in October. This past Harvest I made 13 kinds of scones to be sold in the Lincolnberry Cafe. In 2015 we were able to raise over $110,000.00 to go to International Disaster Emergency Service to meet hunger needs worldwide. EVERY PENNY raised goes for world hunger. We are unique and we would like to share our story with the world ~ and we would love to share your wonderful handmade goodies as well. Would so much like to visit with you sometime ~ how about it? We are blessed and you will be also!

    Reply
    1. The Baker's Hotline

      Your town sounds great, Patricia. I will certainly pass on the suggestion for the truck to visit! Jon@KAF

  3. Clara Coffey

    I was going to suggest coming to New Orleans for some of our festivals , but after reading the blog I think you need a lot more trucks.

    Reply
  4. Sandi

    I work for a non profit that benefits single parent families and part of our program deals nutrition and showing are parents how to provide good meals and snacks for their families. We would love to have King Arthur Flour come to our city and help us bring awareness to the nutritional needs of our families!

    Reply
    1. The Baker's Hotline

      We are always looking for more places to go Sandi! Please call our corporate number, 1-802-299-2240. We will connect you to our Marketing Program Director. Thank you for inquiring! Elisabeth@KAF

  5. Jackie

    Please come to San Diego, CA …would you post where you will be traveling and when?
    Would live to meet some of KAF staff/owners

    Reply

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