Hot off the presses: Sift, our new magazine, is here!

Less than a week ago, the printing presses were rolling, turning out the results of 9 months’ worth of writing, dreaming, photographing, and baking. Lots of baking. All so we could bring you our newest publication: a magazine called Sift. It weighs in at a little more than 3/4 pound – 108 pages altogether.

I just now got my advance copy from the printer. Even though I know every comma, period, photo, and story in it, I’m beside myself excited to see the final product in person. Even the paper is beautiful. I confess I pet the cover the same way I do the cat for a few minutes.

By the time you read this, you’ll be able to see it, too.

Sift magazineIs there anything more satisfying than picking up a magazine about something you love, that feels good in your hands, and will keep you company while you settle in for a virtual trip to other places, other kitchens, other flavors?

A good magazine is like dessert for your mind: a treat, something you’ll remember and come back to, something you look forward to spending time with.

We did our best to make sure Sift is all of those things, and maybe a little more. More than 60 recipes. Articles on collecting, and entertaining. A tour of four great cities and their iconic sandwiches…

roast-pork-sandwich

Philadelphia’s true sandwich darling isn’t what you might think: these days the locals are chowing down on roast pork sandwiches to die for.

…with stories and recipes from some of our favorite bloggers: Jim and Jena at Little Rusted Ladle, Joy, at Joy the Baker, Alexandra Stafford of  Alexandra’s Kitchen, and Farley Elliott in LA at OverOverUnder.

homeboy bakery baker

This is Marlin Marldondo, a Homeboy baker looking to move up through the ranks.

Features about baking and how it can change things in this world, the way it does at Homeboy Bakery. Check out this video if you want to know more about gang bangers changing their lives at this amazing place.

paska

Paska, with two different ways of decorating.

And a beautiful collection of Easter breads, with notes about their historical and cultural significance.

sugar-house-2

One of Julia Reed’s photos from the essay, “Fire, Steam and Sugar” page 68.

One of my favorite things about the magazine is the chance to share with you the incredible talents of King Arthur’s multi-media producer, Julia Reed, who not only takes photographs we all can envy, but writes a mean hand. She’s every editor’s dream.

You’ll learn a little more about some of our other employee-owners, too. From Brian Barthelmes, who illustrated the back cover, to Jeffrey Hamelman, a Certified Master Baker and head of our King Arthur Flour Bakery. He’s also a beekeeper, and we wanted to know more. In our article he talks about the beauty of bees…

ginger-honey-brioche…and shares his recipe for Ginger-Honey Brioche. How anything that light and tender can be just-enough sweet and spicy at the same time is a revelation.

There’s much, much more inside. We just wanted you to know it’s now available, from us, and at just about every major grocery store (look for it in the magazine section; it costs $12.95), bookstore, and newsstand.

In many ways, this magazine is our most sincere expression of all the things we love about the world of food and baking. We hope you’ll join us on the journey. Live. Breathe. Bake.

Sift.

Update and answers to your questions

You’ve been so incredibly enthusiastic in your response, we wanted to answer your most frequently asked questions right up front.

Subscriptions? Not at this time. This is a new business venture for us, and we want to see how it goes for now.

Digital  edition?  Again, not at this time, but if and when we do so, it would be on all major platforms.

Does my Baking Sheet subscription transfer over to Sift?  When The Baking Sheet retired, all current subscribers received either an email or a card with a code for King Arthur credit for the balance of their subscription plus a bit extra. That credit can most certainly be applied to buying a copy of Sift, and if you’ve lost the email, you can contact customer care and we’ll look up your code for you.

Why is it so expensive? Sift is filled with months of work and the creative talents of many writers, photographers, illustrators, designers, art directors, and even a chef and editor. The paper and binding are worthy of keeping on your coffee table or bookshelf. With more than 60 recipes, there’s more to bake and cook in this issue than I was able to fit into three combined issues of The Baking Sheet, which would have had a cover price of $14.85. Our quest is for quality, and for your satisfaction. We think once you have an issue in your hands, you’ll have both. 

Susan Reid
About

Chef Susan Reid grew up in New Jersey, graduated from Bates College and the Culinary Institute of America, and is presently the Food Editor of Sift magazine. She does demos, appearances, and answers food (and baking) questions from all quarters.

comments

    1. Susan Reid, post author

      Lisa, if you take a peek at the cover on the item when you follow the link, you’ll see there’s a feature called “Gluten Free Grows up”. We want to include all bakers, of every stripe. Susan

    1. Susan Reid, post author

      I certainly hope so! PJ, you lookin’ at this? 🙂 She’s a busy lady, but I’ve loved her writing for years, too. Susan

  1. Amelia M. Cabral

    I too, miss the Baking Sheet…have only used King Arthur products for years. Am “in love” with Fiori di Sicilia! Plan to order the new magazine.

    Reply
  2. Rosa

    I posted a response a couple days ago in the gluten free calzone discussion but thought it neared repeating….I LOVE the new magazine!!! I made the pita breads and they turned out perfectly!!! Can’t wait for further issues! Love you guys!!!

    Reply
  3. Priscilla Payne

    I loved the Baking Sheet and am sorry to see it go but I am also looking forward to Sift and baking some new things. The Ginger-Honey Brioche looks so good. I have not tried making Brioche but maybe this will give me the impetus!

    Reply
  4. Meri Boyer

    I have missed Susan Reid’s (and company!) talents since The Baking Sheet ended. I can’t wait to get a copy of their newest baby. Thank you for continuing such a grand tradition.

    Reply
  5. Sandra H.

    I have loved King Arthur’s flour for years. I’m very excited about the new magazine. I cant wait to bake it up with some new recipes:)))

    Thank you from Texas,
    Sandra

    Reply
  6. Sally Snow

    記事さっそく読みました。とてもユーモアーと希望にあふれた内容でとてもワクワクしました。
    記事が読めて大変うれしいです。楽しみにしてます。

    Reply
  7. Erin in PA

    I saw the blurb for Sift magazine on my Facebook feed last night and immediately placed my order online. I was saddened to see the Baker’s Catalogue end, but am very excited for a new magazine to read and treasure for the future! Congratulations on the new endeavor KAF!

    Reply
    1. PJ Hamel

      Erin, our catalogue is still going full steam – we did cease publishing our newsletter, The Baking Sheet, however. I’m sure you’ll enjoy Sift – former Baking Sheet editor Susan Reid has turned her considerable talents to this new publication, and it’s truly deluxe! 🙂 PJH

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